NEWS

19Jan

CES 2021: Digitalization and electrification first

CES 2021: Digitalization and electrification first

The Consumer Electronics Show (CES) kicked off last week and has been wildly popular with tech aficionados for over a decade. This year the event is different from the previous editions; it's the first time online. A big advantage that everyone could experience the fair from home and not have to travel to Las Vegas for it.

Car manufacturers use the CES as a platform to show their vision of digitization and electrification of the car to the general public. The year 2021 is seen by many as a breakthrough year for the electric vehicles and handy matching tech accessories. Car manufacturers are therefore converting some of their most iconic brands into EV. CES also gives us an interesting look at the future. A brief overview of what was presented this year.

General Motors Presentation and Disclosure

This year's opening speech was in the hands of General Motors Chairman and CEO Mary Barra. In her keynote, she discussed General Motors' strategy to promote mobility around the world, in which electric transport plays a major role. She also dived into the upcoming electric vehicles during the speech. One of the concept vehicles unveiled at CES was the plug-in Chevrolet pickup. However, it is still unclear whether the vehicle will be hybrid or fully electric.

EV is the new UV

Sono Motors showcased the first solar-powered electric vehicle for consumers at CES: the Sion. The outside of the car is completely covered with 248 solar panels. The panels are adapted to the shape of the vehicle in order to make optimal use of the surface of the car. Innovative solar cell technology ensures maximum efficiency and a higher energy yield on small surfaces. As a result, the Sion has a battery with a range of up to 250 kilometers that continuously charges itself with the power of the sun.

The dashboard of the future?

Mercedes-Benz announced their new model the EQS. What makes this electric car so special is the dashboard-filled screen: the MBUX Hyperscreen. This consists of several individual screens that are mounted together in one glass-covered housing, so that the dashboard consists of three parts: a digital instrumentation, a central display and a display for the co-driver. The Hyperscreen offers a total of 142 cm of screen and 958 cm2 of surface to play with. Fun fact: it has self-learning ability, so the car remembers the preferences of the motorist. The advanced OLED panels, which provide brilliant colors, display decorative digital art when no one is in the passenger seat to add extra atmosphere to the car.

The other major German brand, BMW, came with the new version of the I-drive, the infotainment system is entering a next generation and remains the first in the new BMW iX.

source:

https://www.aldautomotive.nl/over-ons/nieuws-en-persberichten/ArticleID/4336/CES-2021-digitalisering-en-elektrificatie-voorop